Privacy Policy

Norwood Dental Centre (“we”, “us”) operates two dental clinics in Edmonton, Alberta, and this website. We are committed to protecting your personal information and handling it in accordance with Alberta’s Personal Information Protection Act (PIPA), the federal Personal Information Protection and Electronic Documents Act (PIPEDA), and, for health information, Alberta’s Health Information Act where it applies.

What we collect through this website

• Appointment requests. When you use our Request an Appointment form, we collect your name, phone number, email address, preferred location, preferred days and times, and anything you choose to tell us about your appointment.
• Design Your Experience. When you complete our Design Your Experience form, we collect your name, pronouns, phone number, email address, whether you have visited us before, your preferred location, your comfort preferences (for example what you would like on during your visit, how much talking you prefer, your preferred pace, and how you feel about dental visits), when you are usually free, your reason for visit, your insurance provider, anything else you choose to share, whether you met us at an event, and whether we may text you about your appointment. If you ask for a callback instead, we collect your name, phone number, email address and preferred location.
• Community requests. When you use our Community Request form, we collect your name, organization or group, email address, phone number, event date, and the details of your request.
• How you found us. Our forms may record the campaign or link that brought you to our website (for example an event QR code), so we know which outreach is working.
• Direct contact. If you phone, email or text us, we collect the information you provide so we can respond and book your care.
• Website data. Like most websites, we may collect technical information such as browser type, pages visited and approximate location, through cookies and similar technologies.

Some of what you share, such as your comfort preferences, your feelings about dental visits and your reason for visit, may be health information. Please only share what you are comfortable sharing. Every question beyond your contact details is optional.

How we use your information

• To respond to appointment requests, callbacks and questions, and to confirm and manage bookings.
• To prepare for your visit. Your Design Your Experience answers are sent to the clinic you chose as a PDF summary by email, so our team can add your preferences to your patient file before you arrive.
• To text you about your appointment, only if you tick the consent box. You can ask us to stop at any time.
• To respond to community and event requests.
• To operate, secure and improve this website, and to understand how visitors find and use it.

Where your form information goes

When you submit a form, your information is emailed to the clinic you selected ([email protected] for Alberta Avenue, or [email protected] for Inglewood) through our business email provider. Design Your Experience submissions are not stored on this website after they are sent. Appointment and Community requests are kept on the website’s secure administration area only as long as we need them to respond to you. Once your information is in your patient file, it is managed under our clinical privacy practices and applicable health-records requirements.

Cookies, analytics and advertising

We may use analytics tools (such as Google Analytics or Google Tag Manager) and advertising pixels (such as the Meta Pixel or Google Ads tags) to measure how our website and marketing perform. These tools may set cookies and collect information about your visit, and may transmit it to service providers outside Canada. We do not use these tools to collect health information, and we do not send your form answers to them.

You can limit or block cookies through your browser settings, and opt out of personalized advertising through your Google and Meta account settings. The website works without non-essential cookies.

How we share information

We do not sell your personal information. We share it only with service providers who help us run our website, email, security and booking, under confidentiality obligations, or where required by law. These include our website host, our email provider and our website security and performance services. Some of these providers may store or process information outside Canada, where it may be subject to the laws of that country.

Retention and safeguards

We keep personal information only as long as needed for the purposes above or as required by law. We use reasonable administrative, technical and physical safeguards to protect it, including encrypted connections (HTTPS), spam protection on our forms, and limited staff access.

Children

Appointment requests and Design Your Experience forms for children should be completed by a parent or guardian. We do not knowingly collect personal information directly from children through this website.

Your rights

You may ask to access or correct your personal information, withdraw your consent to text messages or marketing communications, or ask questions about this policy or how we handle your information. Contact us using the details below. If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta.

Contact us

Norwood Dental Centre
11660 95 St, Edmonton, AB T5G 1L8
[email protected] · 780-474-2456

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.